Amy Wilkinson
Amy Wilkinson
 
 
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CRACK THE CODE:
Learn the Six Essential Skills

Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.


How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that underlie entrepreneurial success. This global best selling book is based on 200 interviews with today’s leading entrepreneurs including the founders of Airbnb, Tesla Motors, SpaceX, LinkedIn, Dropbox, Chipotle, Under Armour, PayPal, eBay, and Jetblue.

Over the course of five years, Amy Wilkinson conducted over 200 interviews and analyzed academic research across many different fields. From the creators of companies as diverse as Yelp, Chobani, and Spanx, she found that creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.

Entrepreneurial success, Wilkinson demonstrates, is accessible to everyone.

"This book isn’t armchair rumination. It’s required reading for anyone looking to build the next big thing."

— David Kelley, Cofounder of IDEO and the Stanford d.School
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What People Are Saying

Walter Isaacson
Author of Steve Jobs, The Innovators, and The Code Breaker
"Based on 200 interviews with entrepreneurs, this book helps explain the skills needed to be a successful innovator. It’s a great guide filled with smart rules for both starting a business and bringing it to scale."
Joanna Barsh
Director Emeritus at McKinsey & Company and Author of Centered Leadership
"Amy Wilkinson promises brilliant insight and delivers. If you’re an entrepreneur or a corporate executive working to stay ahead of the curve, read this book ASAP!"
Matt Cohler
Founder of Oslo Holdings, Former General Partner at Benchmark
"Great entrepreneurs make complexity simple. Amy Wilkinson has done just that. This book offers invaluable clarity on the messy process of building a breakthrough business. An inspiring read for those who will shape the future."
Daniel H. Pink
Author of The Power of Regret, When, Drive, and To Sell is Human
“I like Amy Wilkinson's comprehensive, analytical approach. Amy has interviewed hundreds of entrepreneurs, and from that stack of data has distilled the skills that allowed them to rise to the top. The good news? These are skills that anyone can develop.“

Watch the Creator's Code Trailer and Six Essential Skills Video

 
 
 
Based on 200 interviews with cutting-edge creators
and founders of today’s leading companies.
 
Joe Gebbia is cofounder of Airbnb, a website for people to rent out lodging. It has over 3,000,000 listings in 65,000+ cities and 191+ countries.
Elon Musk is founder of SpaceX , a private space exploration company that designs, manufactures and launches advanced rockets and spacecraft.
Reid Hoffman is cofounder and Executive Chairman of the professional networking site LinkedIn, and a Partner at the venture firm Greylock Partners.
Elon Musk is founder of Tesla Motors, a company that designs, manufactures, and sells electric vehicles.
Kevin Plank is founder and CEO of Under Armour, a brand known for its apparel, shoes, and accessories designed for sports & fitness.
Steve Ells is founder and CEO of Chipotle Mexican Grill, which combines the speed and convenience of fast food with the high quality ingredients of traditional restaurants.
Drew Houston is cofounder of Dropbox, a file-hosting service that offers cloud storage, file synchronization, personal cloud, and client software.
Sara Blakely is founder of Spanx, a company that specializes in foundation garments, including undergarments and bodysuit shapewear.
Peter Thiel is cofounder of Palantir technologies and PayPal, an international digital wallet-based e-commerce business.
Pierre Omidyar is cofounder and Chairman of eBay, and cofounder of the philanthropic investment firm Omidyar Network.
David Neeleman is cofounder and former CEO of JetBlue Airways, and most recently the Founder and CEO of Brazilian airline Azul.
Jeremy Stoppelman is cofounder of Yelp, a crowd-sourced review service that allows for customers to make educated decisions about local businesses.
David Kelley is cofounder of IDEO, a global design and innovation consultancy firm that provides design-based marketing solutions for the public and private sectors.
Joe Lonsdale and Peter Thiel are cofounders of Palantir, a computer software and services company that specializes in data analysis.
Jeff Skoll is founder of Participant Media, the Skoll Foundation, and the Skoll Global Threats Fund. He is the first President of eBay.
Anne Wojcicki founded 23andMe, a company that analyzes an individuals DNA to provide genetic testing, direct-to-consumer.
Jessica Herrin is founder of Stella & Dot, a boutique-style jewelry company that creates flexible entrepreneurial opportunities for women.
Kirsten Tobey and Kristin Richmond are cofounders of Revolution Foods, a food and beverages company that provides access to high-quality, affordable meals in schools and in stores.
Alex Laskey and Dan Yates are cofounders of Opower, a Software-as-a-Service company that partners with utilities around the world to promote energy efficiency.
Joe Lonsdale is cofounder of Addepar, a technology platform that aims to make investing more data-driven, transparent, and impactful.
Alph Bingham is cofounder of Innocentive, an “open innovation” company which promotes research and development through prize competitions.
Jake Nickell is cofounder of Threadless, a global community-driven design platform that features designs created by various designers, artists, and general consumers.
David Sacks is founder of Yammer, an enterprise social network that helps employees collaborate across departments, locations, and business applications.
Robin Chase is cofounder of Zipcar, a peer-to-peer carsharing company.